Before you move on.
Ciao there, it’s Laura (Lah-oo-rah)—delighted that you've found your way to my creative playground. I’m a digital artisan and curator with a diverse toolkit rooted in interior design, fashion, and media. My expertise lies in translating brand narratives into meaningful connections with audiences.
Inspired by analog nuance
and thoughtful simplicity, I I create digital concepts that resonate with intention
. My journey spans East Africa
, Indochine
, and now Italy and Dublin—hailing originally from a small town of glorious culinary wonders
. Whether you're a purpose-driven brand, a dynamic agency, or an individual seeking a unique online presence, I'm all about syncing up with kindred spirits.
When not designing, you'll find me
nurturing a
,
researching ,
or embracing that
. And practically speaking, I'm just a click away.
Feel free to dive into a (un)curated glimpse of my work: ideas-turned-realities that will hopefully leave a mark, spark a smile, maybe even inspire a little awe.
[CLOSE]
Bertha Earth Stories
[under way]
2023
In a dedicated endeavour to amplify the voices of the young environmental leaders, storytellers, and changemakers who reignite a great love for our planet, I am deeply involved in the creation of Bertha Earth's new storytelling platform —an ever-expanding and diverse network of narratives, serving as a testament to their commitment.
creative direction, web design, content curation
Marché LE LOI
[under way]
2023A purposeful collection of utilitarian articles meant to withstand both trends and time —ranging from ‘heritage homeware’ to ‘wearable art’. By honouring the dynamic essence of craftsmanship and the delightful spontaneity of handmade creations, our intention is to connect venerable traditions with the contemporary, encapsulating a ‘nomadic lifestyle well lived’, as we call it.
brand identity,
web design, creative direction, content curation, copywriting, collaterals, social strategy
hOMe Day
2023Born out of OM Factory studio's warm embrace of people, this haven nestled amidst the rice fields of Hoi An serves as both a guesthouse and yoga retreats destination. I took immense pride in conceiving and bringing to life its image and website —with a special emphasis on nurturing the additional enriching encounters curated by the hosts.
brand identity,
web design, creative direction, content curation, copywriting, collaterals
GTP
Green Transition Partners
2023GTP is the bespoke green transition division within the RIFORMA group, delivering human capital solutions across the entire development cycle of sustainability projects. Specifically crafted for the Northern-European market, I envisioned its brand and digital touchpoints to align with this distinctive landscape.
brand identity,
web design, content curation, copywriting, collaterals
RIFORMA Collective
2021 / 2023A purpose-driven international search and selection firm that embraces a social enterprise business model. Fueled by a deep fascination for architecture and the human environment, I embody the creative essence of the brand. My varied influences mould the curation of this realm and its complementary elements, entrusting me with the responsibility of communications and partner experience.
brand identity,
web design, creative direction, content curation, copywriting, collaterals, social strategy
Bertha Earth Foundation
2021 / 2023
Collaborating with a UK environmental organization dedicated to supporting, amplifying, and inspiring youth-led action through individuals, partners, and narratives. Over these years, I have been consistently consulted for the development of several engaging assets, which encompass (but are not limited to): brand guidelines for their BE Ambassadors programme, the newsletter subscription journey, and the strategic direction for their Instagram account.
brand identity, creative direction, interactive design, content marketing, social strategy
Max Mara Fashion Group
[iBlues]
2020 / 2023A continuous, enduring collaboration rooted in expertise, dedicated to crafting the brand's B2C and B2B newsletters. My involvement spans from conceptual design to asset delivery, encompassing adaptations for web and social platforms.
content marketing, copywriting
OM Factory
2022An urban sanctuary devoted to yoga and the healing arts, OM Factory originated in NYC in 2006 and has since expanded across Asia. When Fara Marz, its visionary founder and architect, approached me to craft a bilingual website for the Vietnamese branch in Hoi An, I embraced his vision wholeheartedly. Striving to mirror the studio's inclusive and community-focused ethos, I invite anyone encountering this website—regardless of their background, language, or experience level—to navigate its content at their own pace and discover the liminal realms that exist between each aspect.
web design, creative direction, production, content curation, copywriting
Alice Cantoni
2022 Alice is a talented professional whose expertise spans from styling to set design to analog photography. Together we crafted a compelling, comprehensive image enabling her to fully tap into her market potential.
brand identity, web design, creative direction, social strategy, collaterals
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