Before you move on.
Ciao there, it’s Laura (read: Lah-oo-rah, the Italian way) —here to connect the dots and foster meaningful upshots. I’m a digital artisan and curator, equipped with a diverse toolkit cultivated from the realms of interior design, fashion, and media. Delighted that you've found your way to my creative playground.
In recent endeavours, I've joined forces with progressive art and lifestyle circles and heart-driven causes to unearth organic experiences that transcend disciplines. Drawing inspiration from the analog nuance
and thoughtful simplicity, I seek digital concepts that resonate with intention
. Craft and design entwine, a dance of distinction and familiarity.
Whether it’s brands with purpose, agencies with flair, or individuals who crave the exceptional, I'm all about syncing up with kindred spirits.
I once called East Africa
home, then set my compass for Indochine
—hailing originally from a small town of glorious culinary wonders
. My reach spans globally while I now find myself currently rooted between Italy and Dublin.
When not elbow-deep in design rapture, you'll find me:
Nurturing a
powered by purpose since 2021
Crafting narratives around architecture and human habitats at
, my own research outlet
Embracing that
through a personal odyssey initiated by a yearning to etch my experiences from the vibrant landscapes of Vietnam and Thailand
Lounging
on my backyard hammock, giving off an air of zen while I contemplate the tapestries of many a lives and chart courses for the journeys ahead
And practically speaking, I'm just a click away.
If you’re still with me, hop on a jaunt through this (un)curated chaos that is my portfolio. Feel free to close this tab and start browsing through ideas-turned-pixel-perfect-realities that'll hopefully leave a mark, spark a smile, maybe even inspire a little awe.
[CLOSE]
Bertha Earth Stories
[under way]
2023
In a dedicated endeavour to amplify the voices of the young environmental leaders, storytellers, and changemakers who reignite a great love for our planet, I am intricately involved in the creation of Bertha Earth's new storytelling platform —an ever-expanding and diverse network of narratives, serving as a testament to their commitment.
creative direction, web design, content curation
Marché LE LOI
[under way]
2023A purposeful collection of utilitarian articles meant to withstand both trends and time —ranging from ‘heritage homeware’ to ‘wearable art’. By honouring the dynamic essence of craftsmanship and the delightful spontaneity of handmade creations, our intention is to connect venerable traditions with the contemporary, encapsulating a ‘nomadic lifestyle well lived’, as we call it.
brand identity,
web design, creative direction, content curation, copywriting, collaterals, social strategy
hOMe Day
2023Born out of OM Factory studio's warm embrace of people, this haven nestled amidst the rice fields of Hoi An serves as both a guesthouse and yoga retreats destination. I took immense pride in conceiving and bringing to life its image and website —with a special emphasis on nurturing the additional enriching encounters curated by the hosts.
brand identity,
web design, creative direction, content curation, copywriting, collaterals
GTP
Green Transition Partners
2023Lansdowne is the bespoke green transition division within the RIFORMA group, delivering human capital solutions across the entire development cycle of renewable energy projects. Specifically crafted for the Northern-European market, I envisioned its brand and digital touchpoints to align with this distinctive landscape.
brand identity,
web design, content curation, copywriting, collaterals
RIFORMA Collective
2021 / 2023A purpose-driven international search and selection firm that embraces a social enterprise business model. Fueled by a deep fascination for architecture and the human environment, I embody the creative essence of the brand. My varied influences mould the curation of this realm and its complementary elements, entrusting me with the responsibility of communications and partner experience.
brand identity,
web design, creative direction, content curation, copywriting, collaterals, social strategy
Bertha Earth Foundation
2021 / 2023
Collaborating with a UK environmental organization dedicated to supporting, amplifying, and inspiring youth-led action through individuals, partners, and narratives. Over these years, I have been consistently consulted for the development of several engaging assets, which encompass (but are not limited to): brand guidelines for their BE Ambassadors programme, the newsletter subscription journey, and the strategic direction for their Instagram account.
brand identity, creative direction, interactive design, content marketing, social strategy
Max Mara Fashion Group
[iBlues]
2020 / 2023A continuous, enduring collaboration rooted in expertise, dedicated to crafting the brand's B2C and B2B newsletters. My involvement spans from conceptual design to asset delivery, encompassing adaptations for web and social platforms.
content marketing, copywriting
OM Factory
2022An urban sanctuary devoted to yoga and the healing arts, OM Factory originated in NYC in 2006 and has since expanded across Asia. When Fara Marz, its visionary founder and architect, approached me to craft a bilingual website for the Vietnamese branch in Hoi An, I embraced his vision wholeheartedly. Striving to mirror the studio's inclusive and community-focused ethos, I invite anyone encountering this website—regardless of their background, language, or experience level—to navigate its content at their own pace and discover the liminal realms that exist between each aspect.
web design, creative direction, production, content curation, copywriting
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