It’s not blue, nor grey, indigo or silver. It’s bludite[2019].
IN FRENCH “BLEU DE TOI”, MEANING “I’M CRAZY ABOUT YOU”. BLUDITE IS THE GREY-BLUE COLOUR OF A STORM, THE DARK SILVER HUES OF THE SKY AT DAWN, JUST BEFORE IT TURNS PINK. IT’S THE WARMTH OF THE SUN WHEN YOU WAKE UP, IN YOUR HOME AWAY FROM HOME. A NEW WAY OF THINKING ACCOMODATION, THAT IS SIMPLE AND INTIMATE.
[NEW LOGO DESIGN PROPOSAL, VISUAL RESEARCH & IDENTITY, COPYWRITING.
CLICK HERE TO SEE BLUDITE WEBSITE ART DIRECTION.]
CLICK HERE TO SEE BLUDITE WEBSITE ART DIRECTION.]